At Beat Identity we help brands to emotionally connect with their audiences by crafting music experiences with a soul.
Beat Identity is a company born and based in New York, specialized in the production of custom-made musical content for brands, retail stores, production houses, advertising and creative agencies, that also takes care of all the marketing and communication aspects that go along with it.
In offering an active and personal consultancy approach, enhanced by a profound knowledge of music and its ever-evolving industry scenario, we listen, explore and interpret the nature of our clients and their requests, striving to compose creations capable of sparking an intense emotional connection between them and their audiences.
A distinctive feature we are truly proud of at Beat Identity is our ongoing collaboration with a number of superlative international musicians. This aspect not only enables us to propose a rich range of choices and genres, but also greatly contributes to progressing our vision of music as a moving medium through which to continuously learn, grow and evolve, both creatively and culturally.
For brands, retail stores, creative agencies, and more, that wish to inspire their audiences with a truly unique sound experience developed exclusively to meet specific project requests, please visit our Beat Identity sound consultancy hub.
Sounds for me
Stefano
Fontana
Founder, CEO & Musical Orchestrator
Stefano is a DJ and producer with an engineer’s soul. In the last 30 years, he has worked at some of the most world-renowned clubs and festivals, while continuing to produce records with his moniker, “Stylophonic”, and to collaborate on various advertising campaigns worldwide, (D&G – Citroën, Fiat, just to name a few). He’s forever fascinated with the possibility of using music as an “intelligent tool” in the context of marketing and/or value creation for brands.
Roberto
Baldi
Global Head of Music Operation
Roberto is a musician, producer, arranger and composer. Throughout his 30-year long musical career, he has worked with international artists such as Depeche Mode, Sting, Jovanotti, among many others. His decision to move his professional and personal life to New York, has given him the opportunity to devotedly focus on the production of music for big brands in the Fashion, Automotive and Food & Beverage industries, (Armani – D&G – Mercedes-Benz – Nestlé – Lavazza – San Pellegrino).
Federico
Foli
Business Partner & CSO
Federico is a senior executive with over 25 years of experience leading global companies. Federico is known for bringing substantial experience in Management, Operational Strategy and Planning, and innovative solutions across several industrie.